WE HAVE A
And this philosophy naturally underlies everything we stand for at Joseph Brot. From selecting 100% organic ingredients that embody our philosophy to the methods we use to craft our creations. These methods are naturally based on traditional recipes, which we naturally modify here and there for our modern take on classics. One thing we will never modify is our love for our handicraft. To bake and make the best bread and baked goods, you naturally have to be willing to use your hands.
But this philosophy is not limited to our bakeries—our kitchens, too, are naturally guided by the same love of craft and highest standards of quality. Our mission is not just to make Vienna’s best bread, but naturally also to serve up the freshest food in the city and create handcrafted moments of bliss with our pastries.
If you are keeping score at home: we just used the word “naturally” six times in this section—that’s by no means an accident. If you ask us, we naturally have nothing against going overboard on being natural.
comes naturally to us.
When we open our ovens, we are met by the delightful aroma of fields, meadows and farmland.
And with good reason—every single Joseph creation only uses organic ingredients from local producers.
From suppliers we trust.
A hard-working baker
means a lazy dough.
If you want really good bread, you have to give your dough time. Lots of time. Our dough rests for up to 48 hours
before we hand shape it and slide it in the oven. This way, our high quality ingredients can release their full flavor,
and produce bread soft on the inside and crunchy on the outside.
A day without Joseph is like
stargazing at the ground.
If you knead, form and bake everything by hand and are constantly trying out new recipes,
then what you really need is time — lots of time. And what better time to experiment than the nighttime.
Then, other than a few stargazers, who’s going to be up keeping you from your next creation.
Our bread doesn’t
Since the beginning, we have stayed true to our roots in Waldviertel,
only using the best ingredients from local farmers and producing all of our
products in Austria. That’s why even our French croissants feel right at home. Très bien!
Out of love for the phiner things, Josef Weghaupt founded Joseph Brot in 2009. He has since become a Bread Renaissance Man—his official, unofficial title and one that’s fully apt.
After searching far and wide for the perfect loaf of bread, he set about making it himself—and helped rekindle Austria’s love for high-quality bread. In addition to the best ingredients, granting his dough ample rest and a 100% dedication to making things by hand, it is the adherence to traditional recipes that make bread by Joseph Brot taste so good.
The most important ingredient of all is passion—coupled with the courage to occasionally break from tradition and reinterpret the classics. And it’s this combination of old and new that transform excellent bread into a Joseph Brot creation—with a chewy center and crunchy crust. Just like our Bread Renaissance Man set out to find—long before he knew he’d be bestowed with such a lofty title.
Josef now takes the same degree of passion and dedication to the kitchen and the patisserie: tasting, discarding and trying again—until everyone is happy. Because the biggest critic around is our taste buds. And it’s not until these discerning little receptors give their approval that a new product or dish makes its way to the guests.
WE’RE ONLY AS GOOD
AS OUR INGREDIENTS
Baking exquisite bread, creating delectable pastries and serving excellent meals in our bistro is all a matter of using the highest quality of ingredients. We pay special attention that everything is sourced from organic farms and use as many regional products as possible. Call us guilty of listening to our taste buds—and the environment.
YOU CANNOT SURVIVE ON BREAD ALONE
That’s why you’ll find a large selection of products that have never seen the inside of an oven—including our own organic milk, eggs, sandwich spreads, assortment of pestos, various snacks, salads, organic granola or fruit jams from select partners.